{"pageUrl":"https://promagen.com/ai-visibility-vs-seo","lastModified":"2026-05-10","provenanceHash":"sha256:4dd14049b7dcf9f895ff4fbbaceb9c36dfbdd5696bed3b9ee84d4b2557ae4705","provenanceNote":"Comparison claims are framed against public AI engine product documentation (ChatGPT Search, Perplexity, Google AI Overviews) and Promagen Sentinel's own measurement methodology, which is documented in frontend/src/types/sentinel.ts and surfaced at /sentinel/weekly.","claims":[{"id":"claim-citation-rate-vs-ctr","statement":"Click-through rate is not the appropriate outcome measure for AI visibility. The unit of measurement is citation rate per query — whether an AI engine references the page inside a generated answer.","evidenceUrl":"https://promagen.com/sentinel/weekly","lastVerified":"2026-05-10","hash":"sha256:259050a7f2ee763cc2150fa1bd5a7ccef8041c0a112724b6ac478905ea74c219"},{"id":"claim-shared-foundation","statement":"SEO and AI visibility share a technical foundation: crawl response codes, canonical URLs, valid JSON-LD schema, sitemap freshness, and internal-link topology all contribute to both surfaces.","evidenceUrl":"https://promagen.com/sentinel/weekly","lastVerified":"2026-05-10","hash":"sha256:eb4a49aee1ec5262ed7f8e57417e969275f5e9a79c8072192ed8b9064698d6e7"},{"id":"claim-budget-shift","statement":"As AI Overviews, ChatGPT Search, and Perplexity expand, informational queries increasingly produce synthesised answers without click-through. Sites that measure SEO alone miss the channel-mix shift.","evidenceUrl":"https://promagen.com/sentinel/weekly","lastVerified":"2026-05-10","hash":"sha256:91b683bed1d8f7b29ca3d62e9beb5d05712bc07c4bd6d17707e6498aada64508"}]}