{"pageUrl":"https://promagen.com/what-is-generative-engine-optimization","lastModified":"2026-05-10","provenanceHash":"sha256:2607c36f3b2e5229084f473fe9b7dc7b90bdab9b1d4dd939d0049ec6b4c24f30","provenanceNote":"GEO/AEO terminology and the underlying citation-optimisation techniques are described in academic and vendor research published from late 2023 onward. The Princeton/Georgia Tech 2023 paper is the most commonly cited origin reference for \"GEO\" as a named discipline.","claims":[{"id":"claim-geo-origin-2023","statement":"The term \"generative engine optimization\" was popularised by a 2023 Princeton / Georgia Tech research paper that benchmarked techniques for improving citation rates inside generative answers.","evidenceUrl":"https://arxiv.org/abs/2311.09735","lastVerified":"2026-05-10","hash":"sha256:dc90d9e889be19ecb62eb61ebb99f229ef1421622efbcb2353c7333125316304"},{"id":"claim-geo-aeo-overlap","statement":"GEO (generative engine optimization) and AEO (answer engine optimization) describe overlapping practice. GEO emerged from generative-citation research; AEO from earlier work on featured snippets and voice search. Both target visibility inside engine-generated answers.","evidenceUrl":"https://promagen.com/sentinel/weekly","lastVerified":"2026-05-10","hash":"sha256:37d96fa47f1e4148301eb4e7558438048bda6e8f077f946b6100bd46be325a42"},{"id":"claim-citation-rate-not-ctr","statement":"Click-through rate is not the right outcome measure for GEO. The citation event itself — being referenced inside a generated answer — is the unit. Promagen Sentinel measures citation rate per query, not click-through.","evidenceUrl":"https://promagen.com/sentinel/weekly","lastVerified":"2026-05-10","hash":"sha256:f68fcf7b0fa606b87d1d6699d5def89d4ced9e0b389c45b963691a323213c7a8"}]}